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Perspectives on regulatory compliance, go-to-market strategy, and what it actually takes to scale an international tech company into the United States.
The American Tech Association announces the appointment of Michael Lavie Salomon as General Partner, marking a significant milestone in ATA's commitment to helping international technology companies scale successfully in the U.S. market.
Read more →Building independent U.S. sales operations may present greater challenges, risks, and expenses than anticipated. Here's what the real cost comparison looks like.
Read more →The U.S. market plays by its own rules. Many successful international tech companies fail to gain traction simply because they assume their existing go-to-market playbook will work unchanged.
Read more →Despite strong products and local market success, many international firms stumble during U.S. expansion. Here are the five most common mistakes — and how to avoid them.
Read more →For tech companies around the world, breaking into the U.S. market represents a pivotal growth milestone. Should your company build its own U.S. presence from scratch — or partner with ATA to accelerate entry and reduce risk?
Read more →Many foreign tech companies assume that selling their product in the U.S. will work the same way it does in their home markets. It doesn't. Here's what actually works.
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